Effective Communication – A Key to Success in Business

By communication, folks exchange. Communication is an essential attribute of human life, which is why we all spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and business relationships. The ability to change information or dialog with others is crucial to the success of the person, household or enterprise organization. It must be noted, however, that it is one thing to speak however quite another thing to speak effectively.

Ineffective communication often ends in failure, as it doesn’t elicit the desired response in form of feedback from the receiver. This is the bane of many enterprise organizations. Many managers do communicate, however usually not very effectively. Lack of capacity to communicate effectively on the part of managers is the reason for the failure of many businesses. Each firm or business organization needs an efficient communication network in order to function properly and achieve its set objectives. In this article, the main target will be on the indispensable function which efficient communication plays in the day by day functioning of a business organization. We shall start by looking on the meaning of effective communication from different angles and go on to look at its importance as well as how it could be achieved in business.

Looking on the Which means of Efficient Communication from Totally different Angles

The last word goal of every form of communication – face-to-face meeting, telephone discourse, teleconferencing, videoconferencing, interview, e-mail, letter or memo – is to get an expected response in form of feedback from the receiver to the sender. This is what effective communication is about. It’s about ensuring that the information is well-packaged and properly transmitted, so that the recipient understands the message and responds positively. In different words, efficient communication is the one that achieves the results for which it is intended.

Communication could be looked at from different angles, such as the mode of expression (oral or written, or even non-verbal communication), the purpose of communication, the viewers, the information flow (vertical, horizontal or diagonal), etc. Communication could be inner (within the group) or exterior (with outsiders). It can be interpersonal or group communication; interpersonal when it involves two individuals and group when it takes the forms of conferences, discussions, symposia, conferences and workshops. There is additionally mass communication which has to do with communicating with the lots by the technique of the radio, the television, the newspaper, the internet, etc.). From whichever angle it is looked at, communication can only be considered to be effective when it results in the desired feedback.

Oral communication involves the use of spoken words and will take the form of face-to-face conversation, interview, telephone discourse, voice mail, conferences, group discussions, oral directions, teleconferencing, videoconferencing, etc. Oral communication is quick and permits rapid feedback as well as quick response to feedback. Participants can ask questions and get quick clarification. Moreover, gesture and facial expression can be utilized to reinforce the supposed message. The limitations of oral communication embrace susceptibility to errors and misinterpretation and lack of permanence.

Written communication, as the name implies, includes the usage of written words. It might probably come within the forms of enterprise letters, memoranda, reports, minutes of conferences, written speeches, etc. Written communication has the advantages of revision earlier than transmission, permanence and accessibility for reference purposes. It additionally reduces the risk of distortion in which means; thus, it might be considered as an excellent medium for long and sophisticated messages which, if relayed orally across many intermediaries, can simply be distorted or misinterpreted. Another advantage of the written medium is that it can easily be reproduced in lots of ways (e.g. photocopying) and distributed to many recipients. One of its major limitations is delayed feedback; the reading of lengthy documents may be boring and the writing of a reply could also be delayed by a number of different factors. Written communication additionally lacks the presence of gesture, facial features and different forms of body language capable of reinforcing which means in communication.

The selection of medium of communication is dependent upon the character of the message to be transmitted. As earlier noticed, while the written medium is the proper medium for transactions that require everlasting documentation, the oral medium is ideal for messages that require speedy feedback. One has to consider the circumstances with a purpose to determine whether or not to make use of a telephone call, a face-to-face meeting, an e-mail, a typed and signed doc, etc. The factors to be considered when choosing the medium of communication embrace: urgency, formality, risk of misinterpretation, confidentiality, authorized implications or the need for future reference, the nature and dimension of the audience, etc.

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