Efficient Communication – A Key to Success in Business

By communication, folks exchange. Communication is an essential attribute of human life, which is why we all spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and business relationships. The ability to alternate information or dialog with others is essential to the success of the individual, household or enterprise organization. It should be noted, nonetheless, that it is one thing to speak but quite another thing to communicate effectively.

Ineffective communication often leads to failure, as it does not elicit the desired response in form of feedback from the receiver. This is the bane of many business organizations. Many managers do communicate, however usually not very effectively. Lack of capacity to speak effectively on the part of managers is the reason for the failure of many businesses. Every firm or enterprise group needs an efficient communication network with a view to perform properly and achieve its set objectives. In this article, the focus will be on the indispensable function which effective communication plays in the every day functioning of a enterprise organization. We will start by looking on the meaning of efficient communication from completely different angles and go on to look at its significance as well as how it might be achieved in business.

Looking at the Which means of Effective Communication from Totally different Angles

The final word goal of each form of communication – face-to-face assembly, telephone discourse, teleconferencing, videoconferencing, interview, e mail, letter or memo – is to get an expected response in form of feedback from the receiver to the sender. This is what efficient communication is about. It is about guaranteeing that the information is well-packaged and properly transmitted, so that the recipient understands the message and responds positively. In different words, effective communication is the one which achieves the outcomes for which it is intended.

Communication could be looked at from completely different angles, such as the mode of expression (oral or written, or even non-verbal communication), the purpose of communication, the viewers, the information flow (vertical, horizontal or diagonal), etc. Communication can be inside (within the organization) or external (with outsiders). It may also be interpersonal or group communication; interpersonal when it involves individuals and group when it takes the forms of conferences, discussions, symposia, conferences and workshops. There is additionally mass communication which has to do with communicating with the plenty by the means of the radio, the television, the newspaper, the internet, etc.). From whichever angle it is looked at, communication can only be considered to be efficient when it ends in the desired feedback.

Oral communication includes the use of spoken words and could take the form of face-to-face dialog, interview, telephone discourse, voice mail, conferences, group discussions, oral directions, teleconferencing, videoconferencing, etc. Oral communication is quick and permits instant feedback as well as rapid response to feedback. Participants can ask questions and get immediate clarification. Moreover, gesture and facial features can be used to reinforce the supposed message. The limitations of oral communication embody susceptibility to errors and misinterpretation and lack of permanence.

Written communication, because the name implies, includes the use of written words. It will possibly come in the forms of enterprise letters, memoranda, reports, minutes of conferences, written speeches, etc. Written communication has the advantages of revision earlier than transmission, permanence and accessibility for reference purposes. It additionally reduces the risk of distortion in that means; thus, it will be considered as an ideal medium for lengthy and complicated messages which, if relayed orally throughout many intermediaries, can simply be distorted or misinterpreted. One other advantage of the written medium is that it can easily be reproduced in many ways (e.g. photocopying) and distributed to many recipients. Considered one of its main limitations is delayed feedback; the reading of lengthy paperwork could also be boring and the writing of a reply may be delayed by a number of other factors. Written communication also lacks the presence of gesture, facial features and different forms of body language capable of reinforcing that means in communication.

The selection of medium of communication depends on the character of the message to be transmitted. As earlier noticed, while the written medium is the right medium for transactions that require everlasting documentation, the oral medium is good for messages that require fast feedback. One has to consider the circumstances so as to decide whether or not to make use of a telephone call, a face-to-face meeting, an electronic mail, a typed and signed doc, etc. The factors to be considered when selecting the medium of communication embrace: urgency, formality, risk of misinterpretation, confidentiality, legal implications or the necessity for future reference, the nature and dimension of the viewers, etc.

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