Efficient Communication – A Key to Success in Business

By communication, folks exchange. Communication is an essential attribute of human life, which is why all of us spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and business relationships. The ability to alternate information or conversation with others is essential to the success of the individual, household or business organization. It ought to be noted, nonetheless, that it is one thing to speak however quite one other thing to communicate effectively.

Ineffective communication usually ends in failure, as it does not elicit the desired response in form of feedback from the receiver. This is the bane of many enterprise organizations. Many managers do communicate, but often not very effectively. Lack of capacity to speak effectively on the part of managers is the reason for the failure of many businesses. Every firm or business group wants an efficient communication network with a view to operate properly and achieve its set objectives. In this article, the main target will be on the indispensable position which effective communication performs in the day by day functioning of a business organization. We will start by looking at the which means of effective communication from totally different angles and go on to examine its significance as well as how it will be achieved in business.

Looking at the Which means of Efficient Communication from Different Angles

The final word goal of each form of communication – face-to-face assembly, telephone discourse, teleconferencing, videoconferencing, interview, e mail, letter or memo – is to get an expected response in form of feedback from the receiver to the sender. This is what efficient communication is about. It is about guaranteeing that the information is well-packaged and properly transmitted, so that the recipient understands the message and responds positively. In different words, efficient communication is the one which achieves the outcomes for which it is intended.

Communication could be looked at from totally different angles, such because the mode of expression (oral or written, or even non-verbal communication), the purpose of communication, the viewers, the information flow (vertical, horizontal or diagonal), etc. Communication can be inner (within the organization) or external (with outsiders). It may also be interpersonal or group communication; interpersonal when it includes two people and group when it takes the forms of conferences, discussions, symposia, conferences and workshops. There may be additionally mass communication which has to do with speaking with the plenty by the means of the radio, the television, the newspaper, the internet, etc.). From whichever angle it is looked at, communication can only be considered to be effective when it leads to the desired feedback.

Oral communication includes the use of spoken words and will take the form of face-to-face dialog, interview, telephone discourse, voice mail, meetings, group discussions, oral instructions, teleconferencing, videoconferencing, etc. Oral communication is quick and permits immediate feedback as well as fast response to feedback. Participants can ask questions and get immediate clarification. Moreover, gesture and facial expression can be utilized to reinforce the intended message. The limitations of oral communication embody susceptibility to errors and misinterpretation and lack of permanence.

Written communication, as the name implies, entails the usage of written words. It might probably come within the forms of business letters, memoranda, reports, minutes of meetings, written speeches, etc. Written communication has the advantages of revision before transmission, permanence and accessibility for reference purposes. It also reduces the risk of distortion in that means; thus, it can be considered as an ideal medium for lengthy and sophisticated messages which, if relayed orally throughout many intermediaries, can simply be distorted or misinterpreted. Another advantage of the written medium is that it can simply be reproduced in lots of ways (e.g. photocopying) and distributed to many recipients. Certainly one of its major limitations is delayed feedback; the reading of long paperwork could also be boring and the writing of a reply could also be delayed by a number of different factors. Written communication additionally lacks the presence of gesture, facial expression and different forms of body language capable of reinforcing that means in communication.

The selection of medium of communication will depend on the nature of the message to be transmitted. As earlier noticed, while the written medium is the proper medium for transactions that require permanent documentation, the oral medium is good for messages that require speedy feedback. One has to consider the circumstances in an effort to determine whether or not to use a telephone call, a face-to-face meeting, an e mail, a typed and signed document, etc. The factors to be considered when selecting the medium of communication embody: urgency, formality, risk of misinterpretation, confidentiality, legal implications or the need for future reference, the character and dimension of the audience, etc.

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